46 I hate Macs
Monday 5th February, 2007
Charlie Brooker has written an amusing article for the Guardian Unlimited's "Comment is free" section, entitled I hate Macs. Judging by the number of comments beneath it, it seems to have attracted a lot of attention. Interestingly, the first comment was written by Brooker himself, an interesting revelation on how some of these articles get edited before being published.
The ads are adapted from a near-identical American campaign ... in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words, it is a devastatingly accurate campaign.
Myst, the most pompous and boring videogame of all time, a plodding, dismal "adventure" in which you wandered around solving tedious puzzles in a rubbish magic kingdom apparently modelled on pretentious album covers, originated on the Mac in 1993. That same year, the first shoot-'em-up game, Doom, was released on the PC. This tells you all you will ever need to know about the Mac's relationship with "fun".
This is classic stuff, but as usual there are those who love to take this sort of thing too seriously. :)